{"id":320879,"date":"2025-03-12T17:00:44","date_gmt":"2025-03-12T20:00:44","guid":{"rendered":"https:\/\/topview.com.br\/?p=320879"},"modified":"2025-03-12T16:30:03","modified_gmt":"2025-03-12T19:30:03","slug":"incentivo-a-moda-nacional-projeto-seleciona-novos-designers-para-edicao-especial","status":"publish","type":"post","link":"https:\/\/topview.com.br\/fashion\/moda\/incentivo-a-moda-nacional-projeto-seleciona-novos-designers-para-edicao-especial\/","title":{"rendered":"Incentivo \u00e0 moda nacional: projeto seleciona novos designers para edi\u00e7\u00e3o especial"},"content":{"rendered":"<p data-start=\"430\" data-end=\"766\">O projeto <strong data-start=\"440\" data-end=\"459\">Novos Designers<\/strong>, do <strong>Shop2gether,<\/strong> e-shopping de moda e lifestyle do Icomm Group, abre inscri\u00e7\u00f5es para sua 13\u00aa edi\u00e7\u00e3o no dia 19 de fevereiro. A iniciativa, que busca fomentar a moda nacional e destacar novos talentos brasileiros, chega com um novo formato para 2025, incluindo incentivo financeiro ao designer selecionado.<\/p>\n<p style=\"padding-left: 40px;\"><strong>LEIA TAMB\u00c9M: <a href=\"https:\/\/topview.com.br\/fashion\/moda\/armaduras-do-poder-como-a-moda-ajuda-mulheres-na-lideranca-a-desafiar-estereotipos\/\" target=\"_blank\" rel=\"noopener\">Armaduras do poder: como a moda ajuda mulheres na lideran\u00e7a a desafiar estere\u00f3tipos<\/a><\/strong><\/p>\n<p>Na primeira etapa, o projeto combina uma vota\u00e7\u00e3o aberta ao p\u00fablico com a curadoria do Shop2gether e de nomes influentes do mercado para definir cinco marcas pr\u00e9-finalistas. Em seguida, os escolhidos participam de um processo de co-cria\u00e7\u00e3o de produtos com o time do e-commerce. Na etapa final, os produtos desenvolvidos s\u00e3o avaliados e o vencedor \u00e9 anunciado.<\/p>\n<p>Al\u00e9m do incentivo financeiro de R$ 20 mil, oferecido pelos parceiros do projeto, o Shop2gether far\u00e1 um investimento de R$ 30 mil para aquisi\u00e7\u00e3o de pe\u00e7as e desenvolvimento da marca, que passa a integrar a sele\u00e7\u00e3o exclusiva da plataforma.<\/p>\n<blockquote>\n<p>“Inova\u00e7\u00e3o \u00e9 um de nossos pilares e sempre buscamos nos desafiar. Com o novo formato, queremos trazer uma din\u00e2mica ainda mais enriquecedora em visibilidade a esses novos nomes. Nosso objetivo \u00e9 abrir portas para marcas promissoras, que t\u00eam um olhar autoral e instigante sobre a moda brasileira. O Novos Designers n\u00e3o \u00e9 apenas uma vitrine, mas uma plataforma de impulsionamento real para esses talentos”, destaca Ana Isabel de Carvalho Pinto, cofundadora do Shop2gether e idealizadora do projeto.<\/p>\n<\/blockquote>\n<p>Apesar das mudan\u00e7as, o formato inicial do projeto se mant\u00e9m. O Shop2gether continua oferecendo suporte financeiro, estrutural, editorial e de m\u00eddia aos designers, al\u00e9m da assessoria de estrutura\u00e7\u00e3o de neg\u00f3cios com Ana Isabel de Carvalho Pinto. As marcas selecionadas participam do programa por 12 meses e t\u00eam a oportunidade de integrar o portf\u00f3lio do e-commerce ao lado de grandes nomes da moda.<\/p>\n<p>As inscri\u00e7\u00f5es est\u00e3o abertas para marcas de moda e design com modelos de neg\u00f3cios pequenos e exclusivos, que j\u00e1 estejam em funcionamento com cole\u00e7\u00e3o vigente e demonstrem autenticidade e inova\u00e7\u00e3o em seus produtos.\u00a0<\/p>\n<p>Nos \u00faltimos anos, mais de 50 designers passaram pelo programa, incluindo Mayara Junges, Marina Bitu, Jo\u00e3o Maraschin, Angela Brito, Rafaella Caniello, Luciana Junqueira, Bianca Misino e David Lee.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com inscri\u00e7\u00f5es abertas a partir de 19 de fevereiro, marcas de moda brasileiras ser\u00e3o avaliadas por grandes nomes do mercado nacional<\/p>\n","protected":false},"author":18240,"featured_media":320880,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5067,5072],"tags":[5339,22779],"class_list":["post-320879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-moda","tag-moda","tag-shop2gether"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Projeto seleciona designers de moda com incentivo de R$ 20 mil<\/title>\n<meta name=\"description\" content=\"Com inscri\u00e7\u00f5es abertas a partir de 19 de fevereiro, marcas de moda brasileiras ser\u00e3o avaliadas por grandes nomes do mercado nacional\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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