Volks abre programa de visitas do público em suas fábricas durante o expediente
Reinaldo Bessa
Que tal fazer uma selfie ao lado de um carro em plena linha de montagem? No Paraná isto já é possível na fábrica da Volkswagen em São José dos Pinhais. A empresa está abrindo suas quatro fábricas no país – São Bernardo do Campo, Taubaté, São Carlos e no Paraná – à visitação pública durante o expediente. Chamado #VCnaVW, o programa foi criado para fortalecer ainda mais a proximidade entre a marca e seus públicos de relacionamento, segundo a companhia. As visitas são destinadas a clientes, fãs da VW, concessionários, fornecedores e outros parceiros de negócios, como associações e organizações, além de autoridades, empregados e familiares e estudantes de universidades e escolas técnicas organizados em grupos de 20 a 40 pessoas. Os visitantes vão conhecer a alta tecnologia do processo produtivo e modelos que fazem parte da ofensiva de produtos do portfólio Nova Volkswagen.
“A proximidade com as pessoas é um dos pilares da Nova Volkswagen. Por meio de iniciativas como o programa de visitas, queremos fortalecer ainda mais a conexão que existe entre a nossa marca e os brasileiros”, diz a diretora de Assuntos Corporativos e Relações com a Imprensa da Volkswagen do Brasil, Priscilla Cortezze. O programa prevê mais de 120 visitas por ano, com um público estimado de mais de 4 mil pessoas. Os interessados devem solicitar agendamento por meio do e-mail [email protected].
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