Lenny Niemeyer recepciona convidadas para jantar após inaugurar loja no Pátio Batel
Reinaldo Bessa
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A empresária e estilista Lenny Niemeyer comemorou a inauguração de sua primeira loja no Sul do Brasil com um animado jantar no restaurante La Varenne, nesta segunda-feira (10), para um seleto grupo de mulheres, escolhidas pelo RP Juan Moraes. A loja fica no piso L3 do Pátio Batel, onde aa convidadas foram recebidas para um brinde. Com a nova unidade, a marca carioca de moda praia de luxo contabiliza 15 lojas próprias, além de quatro franquias.
Durante o jantar, Lenny – que é natural de Santos – contou ao portal que Curitiba foi escolhida para receber a primeira loja na Região Sul após identificar grande procura das mulheres daqui por meio do e-commerce da marca. Curitiba aparece logo após Rio de Janeiro, São Paulo e Belo Horizonte – cidades onde a marca já possui lojas. Além disso, outro ponto observado, segundo ela, foi a demanda relevante no atacado, em que Curitiba surge como o primeiro da região.
A inauguração em Curitiba reforça o processo de expansão da marca, que assumiu a loja de Salvador no início do ano, até então administrada por um franqueado, e se prepara para abrir outra em São Paulo, ainda neste segundo semestre.
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