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Curitibana Lafort chega a São Paulo batizada por Costanza Pacolato

Reinaldo Bessa

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A marca feminina curitibana Lafort, especializada em roupas de malha e peças de tricô, inaugurou na última terça-feira (18) sua loja no shopping Pátio Higienópolis, do Grupo Iguatemi, em São Paulo. O coquetel reuniu um grupo de mulheres da sociedade paulistana, entre elas a badalada consultora de moda Costanza Pascolato e a empresária e jornalista Alice Ferraz, CEO da plataforma de moda F*Hits.

O evento movimentou o principal piso do shopping paulistano com o vai-vém de mulheres elegantes e bonitas das 16 às 21 horas. A empresária Irit Czerny, diretora da Lafort, e seu pai, Amnon Czerny, fundador da empresa, receberam as convidadas, que não economizaram elogios nem o cartão.

Esta é a quinta loja física da marca – são três em Curitiba, uma no Shopping Village Mall, no Rio de Janeiro (Barra da Tijuca), e agora no Pátio Higienóplios, além de uma operação online. A empresa também estuda a abertura de uma loja no exterior, provavelmente em Nova York.

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