Coordenador de comunicação de Barack Obama realiza palestra em Curitiba
Cintia Mazzaro
O coordenador de comunicação da campanha de reeleição de Barack Obama à presidência dos Estados Unidos foi atração hoje na PUCPR. Ben Labolt foi convidado pelo Centro Acadêmico Sobral Pinto (CASP), do curso de Direito da universidade para palestrar sobre “Comunicação Estratégica em Política, Negócios e Direito”.
Durante a sua apresentação, LaBolt, que é graduado em Ciências Políticas e Governamentais, falou sobre a importância da conexão com os jovens na comunicação de marcas e, sobretudo em campanhas políticas. Outro ponto destacado por ele foram as fake news. “As empresas de mídias sociais deveriam ser mais duras com a propagação dessas notícias, assim como com os discursos de ódio. Não há como essas empresas não se responsabilizarem por conteúdos que são publicados em suas plataformas”, afirmou.
A palestra fez parte da metodologia de ensino da PUCPR que visa a estimular o pensamento crítico dos estudantes por meio de diferentes abordagens.
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