Boticário traz Pedro Andrade a Curitiba para lançar seu novo perfume masculino
Reinaldo Bessa
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O jornalista Pedro Andrade, um dos apresentadores do programa Manhattan Connection, será o convidado especial do evento de lançamento da nova fragrância masculina de O Boticário na próxima segunda-feira (22), em Curitiba. Após três anos de construção, milhares de ensaios e propostas olfativas, chegou-se ao The Blend. Durante evento, que será realizado na loja O Boticário LAB, no Pátio Batel, um seleto grupo de convidados terá a oportunidade de conhecer a novidade e alguns dos perfumistas criadores da fragrância – o alemão Frank Voelkl, a francesa Carmita Magalhães e o brasileiro Adilson Rato, que estarão acompanhados de Andrade.
Toda uma atmosfera especial está sendo preparada para o evento: a gastronomia fica por conta do badalado chef Lênin Palhano, que desenvolveu um cardápio inspirado nas matérias primas do The Blend. O Amazzoni Gin vai contar sobre o processo de destilação da bebida.
Frasco com inspiração vintage
A nova marca masculina do Boticário traz a assinatura de alguns dos perfumistas mais relevantes da atualidade. Quatro experts renomados de diferentes países – os já citados e o espanhol Alberto Morillas – fizeram parte da intensa pesquisa que resultou na elaboração do blend.
A combinação de pimenta preta, noz moscada, cravo e canela originou um quinto elemento inédito, um segredo em forma de óleo essencial, fruto de uma destilação em alambiques de cobre que remetem aos primórdios da arte da perfumaria. O frasco do The Blend, inspirado nas mais elegantes e raras garrafas de bebidas artesanais, é assinado por designers franceses. O metal utilizado na tampa remete à cor do alambique em que é feita a destilação do blend de especiarias.
Além da versão original, O Boticário apresenta The Blend Bourbon, variação do eau de parfum, com notas de baunilha e sândalo, além dos quatro elementos marcantes da versão original.
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