Lenny Niemeyer escolhe Curitiba para abrir sua primeira loja no sul do país
Cintia Mazzaro
A marca carioca Lenny Niemeyer chega a Curitiba, onde abre sua primeira loja no sul do país. A nova unidade da marca – referência em moda praia de luxo – já está atendendo em soft opening no Pátio Batel. A abertura oficial acontece no próximo dia 10 de junho, com um jantar para convidados.
A escolha por Curitiba para a entrada da Lenny Niemeyer na região sul não é por acaso. A capital paranaense é uma das cidades onde está o maior número de clientes do e-commerce da marca, ficando atrás apenas do Rio de Janeiro, São Paulo e Belo Horizonte – cidades onde já possui lojas físicas. Além disso, outro índice observado foi a demanda relevante no atacado, onde Curitiba aparece em primeiro lugar na região.
Ao todo, a Lenny Niemeyer conta com 15 lojas próprias localizadas nos estados do Rio de Janeiro, São Paulo, Minas Gerais, Bahia, Espírito Santo, Distrito Federal e, agora, Paraná, além de outras quatro franquias. A inauguração da loja de Curitiba é mais um passo no processo de expansão da marca para 2019, que também já assumiu a administração da loja de um franqueado em Salvador e se prepara para abrir mais uma unidade em São Paulo no segundo semestre.
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