Relacionamento com o varejo foi a estratégia Mili durante a Mercosuper
Cintia Mazzaro
Com estratégia de vendas baseada no relacionamento com varejistas, especialmente do setor supermercadista, a Mili – maior fabricante de papel higiênico e outros produtos de personal care do Brasil – investiu na Mercosuper para atrair clientes. A empresa foi uma das patrocinadoras da feira de negócios promovida no Expotrade Pinhais pela Associação Paranaense de Supermercados (Apras) e que termina nesta sexta-feira (12).
Durante o evento, a Mili recebeu empresários de todo o Paraná em um dos maiores estandes da exposição, onde executivos de vendas ouviram os parceiros e apresentaram as novidades em produtos consolidados, como toalha de papel, papel higiênico e fraldas infantis. “A proximidade com nossos clientes e fornecedores nos ajuda a saber que tipo de produto deve estar no carrinho de compras do consumidor”, destaca Gediel Carloto, gerente nacional de vendas da Mili. A marca, que teve um dos estandes mais movimentados da feira, ainda ofereceu um Ford KA zero quilômetro sorteado entre os visitantes.
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