99 e Peita lançam camiseta com o intuito de acabar com o preconceito entre gênero e direção
Monique Benoski
“Mulher no volante, perigo constante”. A piada machista, ano após ano, vai perdendo sua força. Até porque, segundo o Departamento Nacional de Trânsito (Denatran), apenas 11% dos acidentes de trânsito foram provocados por motoristas mulheres nos últimos anos.
Diante disso, a 99, empresa de mobilidade urbana, em parceria com a marca curitibana Peita, conhecida por elaborar camisetas com dizeres sinceros como ferramenta de enfrentamento à opressão, desenvolveu uma camiseta exclusiva que traz a frase “Dirija como uma garota”, com o intuito de acabar com o preconceito quando o assunto é gênero e direção.
A camiseta “Dirija como uma garota” será lançada oficialmente no próximo dia 23 de março, em evento para motoristas na Casa99 de Curitiba (R. Pasteur, 463 – Batel).
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