Indústria do Paraná faz bom papel na liderança nacional de papel higiênico
A paranaense Mili, fabricante de papel higiênico, receberá, pela sétima vez consecutiva, o prêmio Líder de Vendas, concedido pela Associação Brasileira de Supermercados (Abras). O Mili Bianco, de folha simples, é o mais vendido no país, segundo a 20ª edição do Estudo Líderes de Vendas, realizado pela consultoria Nielsen e que lista as marcas campeãs de 150 categorias de produtos em supermercados de todo o Brasil. Segundo o gerente nacional de vendas da empresa, Gediel Carloto, o prêmio é um reconhecimento de que a marca faz parte do dia a dia de milhões de brasileiros. A empresa possui três complexos fabris: em Curitiba, Três Barras (Santa Catarina) e Maceió. O mix de produtos da indústria inclui, além de papel higiênico, fraldas descartáveis, absorventes, lenços e toalhas umedecidas, guardanapos, papel toalha e hastes flexíveis. A premiação será nesta quarta-feira (20), em São Paulo.
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